Amazing Design

#books #reading

Weapons of Mass Instruction: A 1979 Ford Falcon Converted into a Tank Armored with 900 Free Books

March 5, 2015

Christopher Jobson

In celebration of World Book Day (today!) 7UP commissioned Argentinian artist Raul Lemesoff to construct one of his famous book tanks. In this case he began with a stripped down 1979 Ford Falcon which he used to build a new roving library on wheels with an exterior framework capable of carrying 900 free books. Lemesoff refers to his militaristic bibliothecas as Weapons of Mass Instruction, and he drives them around the streets of Argentina giving free books to anyone who wants one, as long as they promise to read it. Watch the video above to see it all come together. (via Designboom)

books-1

books-8

books-7

books-6

books-5

books-4

books-3

books-10

#books #reading

 

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. You'll connect with a community of like-minded readers who are passionate about contemporary art, read articles and newsletters ad-free, sustain our interview series, get discounts and early access to our limited-edition print releases, and much more. Join now!

 

 

Also on Colossal

Related posts on Colossal about books reading